You know Meta and Google Ads inside out. You’ve scaled up serious budgets and still hit your cost-per-acquisition targets. You’d rather build the campaign yourself than wait for an agency deck. And when a director asks why CPA jumped last Tuesday, you already know why, and what you’re doing about it.
Green Britain Group is home to Ecotricity, Ecotalk, Skydiamond and new brands as they launch and grow. As Head of Growth, you’ll run performance-led customer acquisition across all of them, with Ecotalk and paid media as your main focus.
This is a senior, hands-on role. You’ll be in the ad accounts every day: setting up campaigns, deciding what creative to test, fixing tracking, building the reports and standing behind the numbers. You’ll report to the Digital Growth Director and manage our Digital Growth Manager. Brand strategy, the customer proposition, organic social and content sit with other teams, so your focus stays on acquisition.
For this role, you'll need to be based within a reasonable distance and able to travel to our office in Stroud, Gloucestershire, as the role requires weekly office presence.
Key responsibilities:
- Own paid media across Meta, Google, TikTok, Microsoft Advertising and other paid social. You’ll build, launch and optimise campaigns yourself, and you’ll know when to rely on Advantage+, Performance Max and AI Max, and when to take back control.
- Set channel plans, budgets, forecasts and CPA targets for each brand, then hit them.
- Run creative testing to find the hooks, formats and messages that win. Turn what you learn into sharp briefs so our Creative and Content teams can keep every platform stocked with fresh ads.
- Own measurement from end to end: GA4, GTM, server-side tracking and conversion APIs. Build reporting in Power BI, Looker Studio or Databricks that matches back-end sales, so everyone works from the same numbers.
- Lead a prioritised CRO test programme across landing pages and sign-up journeys, working with product, UX and technology teams.
- Grow Ecotricity’s performance on price comparison sites. Test new channels and partnerships, such as affiliates and referrals, wherever we can win customers efficiently.
- Support Dale Vince’s campaigning with paid media.
- Use AI to speed up creative iteration and automate reporting, with human judgement on top.
- Hold agencies and partners to clear targets, transparent reporting and value for money.
- Coach the Digital Growth Manager and build the processes the team will scale on.